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Smart data is the hard currency of our time

Every day, 16 trillion megabytes of data are produced across the globe. For the individual, the business community and society as a whole, this enormous amount of information is a goldmine — and also a huge challenge. The future belongs to those who can transform and refine big data into smart data.

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Driven by Data

In our digital world, virtually all companies and organizations use data in their businesses to some extent. It is not uncommon to have software systems for each function in the organization, from CRM systems for sales, marketing and customer service to accounting systems for finance and so forth. And each system has its own source for new data.