Every day, 16 trillion megabytes of data are produced across the globe. For the individual, the business community and society as a whole, this enormous amount of information is a goldmine — and also a huge challenge. The future belongs to those who can transform and refine big data into smart data. Bisnode spoke with Wayblazer’s founder and Spotify’s Managing Director for the Nordic countries about the hard currency of our time: smart data.
Understanding the scope of the amount of data that is produced every day in the world is not an easy task. How much is 16 trillion megabytes anyway? This explosive development might be a little easier to grasp if you consider the fact that 90 percent of all the data in the world has been created in the last two years. This includes information from business transactions, emails, social media, blogs, GPS, videos and digital images.